At the end of 2006, Time magazine decided that it is person of the season was ‘You’. Yes, You. All the You’s that can cause and rate content on heavy hitting sites such as MySpace, Wikipedia and YouTube. The reason behind this really is that the shift has happened where content isn’t generated or rated by experts anymore. Instead it’s by everyday folk as if you.
This is further backup by the recent Revolution survey showed that from the 16-44 age bracket:
– 48% are already to a blog site
– 26% are creating their very own blog
– 74% have rated or reviewed products, content or services
You and user generated content
User generated content is one of the key foundations of Web 2.0. (For those of you that haven’t heard the hype, Web 2.0 is a term developed to define the 2nd phase in the Internet following the dot com crash.) One with the key foundations of Web 2.0 is completely new functionality that changes content within a page depending on exactly what a user does. But let’s get back to You – all things considered, this post is exactly about You!
First of that are You and more to the point how can I trust You? In fact the same question applies to me from the perspective. Who am I and more importantly you need to that anything I write will probably be worth the HTML it’s coded in?
Currently there’s an avalanche of the latest content being written on the web. The problem is it becomes very difficult to work out perhaps the source is accurate and whether or not the people investigating it know something more. So is there anything from web 1.0 that will help us?
Trust in Web 1.0
In that old days (browse the 1990’s) trust was mostly to do with ecommerce. How could you trust an online site enough to either give your individual details or credit card numbers to get something? A whole pair of standards was subsequently developed to ensure users trusted your internet site.
Some of the key points were to:
– Prove you will find there’s real organisation behind your internet site (e.g. contact details, about us section)
– Explain that which you are going about sensitive information
– Provide third party proof of your credibility (e.g. testimonials)
– Have a professional design
– Regularly update your website in order that it looks alive and fresh
– Avoid all errors from a kind
But are the following tips still relevant? Do we need every other guidelines?
The problem with user generated content
In Web 2.0 the matter of trust has moved away from the people that run your website and is now needs to focus on the folks that populate it. People are engaging together at a one to one level in countless ways, including:
– Business (e.g. ebay)
– Pleasure (e.g. MySpace, YouTube, Secondlife)
– Information (e.g. Wikipedia, Digg)
– Classifieds (e.g. Craigslist, Gumtree)
The issue of ‘Can I trust this site?’ still exists, however ซีรี่ย์เกาหลี , ‘Can I trust the people about it?’ is now equally important. The main difference now is that submissions are being generated by anyone and then being rated by anyone. How can you make sure that the other users write holds true?
For example, there has been some controversy regarding the longevity of articles on Wikipedia, the internet encyclopaedia. Even more controversy occurred when a guy solicited dates from other men pretending becoming a woman about the personals section of Craigslist. He then published almost all their personal information online!
Yet another example is online restaurant guides. How can you trust someone’s review if you have no idea their tastes? Is the reviewer someone that goes out solely for tasty food or someone who fades to the atmosphere/occasion?
So, exactly how should we resolve these complaints?
Trust 2.0: Ensuring trust in Web 2.0
To ensure guests always trust your website, you should ensure users are who they say they are. Ways you can accomplish that when users are registering include:
– E-mail an activation link
– Send a text message with an activation code
– Send the activation code with a home or business address
You could also:
– Only allow guests access to content/functionality if recommended with a registered user (LinkedIn, the internet career network, creates this change)
– Show people you recognize their IP address when they are logged in
– Collect users’ bank card details
If site visitors know you’ve validated the credibility of users creating content, they’re far more more likely to trust that content.
Other means of increasing trust of user generated content, and improve the credibility of users, include:
– Make users’ profiles publicly available to everyone in the community (the profile can include tastes, expertise or experience, as an example)
– Allow users to rate somebody because of their content, goods and services (eBay does this)
– Set up a reference system to spotlight respected contributors (Amazon now provides ‘badges’ to reviewers, where they get tagged with ‘real name’ (if your website can verify that it’s their real name) or ‘top 500 reviewer’ (if the web page feels the person has given good reviews))
– Have real-time face-to-face interaction (e.g. Skype on eBay, Winebit)
You won’t of course need (or want) to implement many of these techniques – think of what your site is looking to achieve as well as the needs of your audience. You should then be able to come up having an appropriate trust strategy.
Guidelines for ensuring trust borne out of Web 1.0 still remain very valid in the present Internet. After all, internet users have to manage to trust your web site along with the content you’ve put on there. They also need to trust content generated by other users – follow some in the advice on this page to make sure this!